Urban Esquire is a Barbershop in Halfiax which caters for the stylish gentleman. They offer a high quality service and needed a brand which reflected this. We worked on the brand to give a classy look which appeals to the classy young gentlemen.
We first looked at the target audience and identified young men between the ages of 20 and 40 as the brands target audience. However, the brand also had to be accessible to younger boys who would want a great stylish haircut.
During our time working with Urban Esquire we have designed business cards, banners and price lists to give the barbers a contemporary and classy feel, meaning the brand stands apart from the competition. We also launched a website which allows them to advertise online and also to take bookings via their bookys application.