5 Ways to Enhance your Online Presence in 2023

It's not enough to just have a website, to generate online sales or improve the online presence of any business. Now it's about optimising the different marketing channels to increase your brand's visibility. This will help generate leads and increase conversion rates to improve the profitability of your company.

Written by

Will Robertson-Brown

March 2023

How to Generate More Leads

As we move forward in 2023, the competition is only getting tougher. Therefore, business coaches are more important than ever in helping small to medium enterprises (SMEs) understand the effective ways they need to adopt to enhance their online presence.

5 Ways to Enhance your Online Presence

1.) Lead Generation:

Lead generation is the process of attracting and converting potential customers into leads. This can be done through various marketing methods like email marketing, social media, and content marketing. Digital marketing can help businesses generate more leads by implementing the right strategies.

Business coaches can guide you in creating effective lead magnets, landing pages, and email campaigns that can boost your lead generation. For example, contact us or sign-up forms on a company website can be an easy way to get information about potential customers. 

2.) Conversion Rate Optimisation (CRO):

Conversion rate optimisation (CRO) is the process of increasing the percentage of website visitors who take the desired action. For example, using Google Analytics to track conversion rates for specific events or e-commerce purchases can help determine accurate conversion rates. CRO can help businesses improve their average sale, number of transactions, and profit margin. Business coaches can help you analyse user behaviour, identify user experience problems, and provide recommendations for website optimisation.

3.) Average Sales:

Average sales refer to the average amount of revenue generated per sale. The higher the average sales, the greater the profit. For example, by using e-commerce analytics in Shopify to track the average sales. Businesses can increase their average sales by upselling and cross-selling.

Business coaches can help you create strategies to identify opportunities to upsell or cross-sell.

4.) Average Number of Transactions:

The average number of transactions refers to the number of times a customer purchases from your business. For example, businesses can increase their average number of transactions by creating loyalty programs, offering promotions, and improving customer experience. Business coaches can help you create a customer-focused approach to increase customer loyalty and improve retention.

5.) Profit Margins:

Profit margins refer to the amount of revenue that a business earns after deducting expenses. Businesses can improve their profit margins by reducing costs, increasing prices, and improving productivity. For example, implementing an SEO strategy will bring in more organic traffic and reduce dependency on search or social ads. This will reduce customer acquisition costs and improve profitability.

Business coaches can help you identify areas of improvement, create cash flow plans, and provide strategic advice to improve profitability.

5 Ways to Enhance Your Online Presence

How to Create Plans to Improve Sales

Apart from the above five ways, businesses can also adopt long-term and short-term solutions to enhance their online presence.

Business coaches use cash flow, sales funnel and profit margin analysis to help businesses identify their company’s financial strengths and weaknesses. Coaches can provide recommendations to improve cash flow, reduce expenses, and increase profitability. Workplace resolutions can also help improve the productivity of the workforce, which can ultimately lead to higher profits. With this information, business coaches can create 3 – 6 month plans, and vision planning to help businesses achieve their goals. 

Strategic advice can help businesses make informed decisions and avoid common mistakes. By working closely with a business coach, businesses can have a clear direction, focus on their strengths, and maximise their opportunities. The guidance and support of a business coach can be invaluable in enhancing their online presence and achieving long-term success. Here are some digital marketing solutions business coaches can help you strategise around: 

Long-Term Digital Marketing Solutions:

Search Engine Optimisation (SEO):

SEO can help businesses improve their website rankings on search engine results pages (SERPs). Implementing an SEO strategy can improve website traffic because more users will find your brand in SERPs organically. This will help build brand credibility and improve overall the customer journey experience. Although results will take longer and it will require ongoing optimisation to maintain high rankings on SERPs it is a long-term solution that will be competitive for certain industries. 

Any business looking to improve its SEO will benefit from an SEO strategy that will increase organic traffic to its website. It’s especially effective for businesses in industries with high search volume and high competition such as eCommerce, dental care, healthcare and finance.

Website design:

Web design looks at the user interface and experience customers have when navigating a website. Customers can be looking for products or find out more information about services a business provides. Ensuring the website is up to date and carefully considering the website functionality and user journey is essential for customer retention.

Using strategies such as SEO and PPC can improve traffic, but once the customer is onsite the site’s speed, readability and navigation need to be optimised to improve user experience and engagement. This can be costly to change but is important for brand credibility. 

This long-term solution requires ongoing maintenance and may take longer to implement. Overall website design optimisation enhances the user interface and improves the user experience to increase engagement. Better engagement means more sales or leads for your business. Businesses that may benefit from improving their web design include e-commerce businesses, service providers, and B2B companies.


Short-Term Digital Marketing Solutions:

Pay-Per-Click (PPC) advertising:

PPC ads can be generated and optimised to maximise your exposure. They can include social ads on platforms such as Facebook, Instagram, LinkedIn and TikTok or be displayed in the search results in Google and Bing. They can drive targeted traffic to the website for specific products, new launches or sales. They are more expensive but vary depending on the cost-per-click (CPC) in your industry.

More competitive industries have higher CPCs. However using tracking on Google Analytics or Meta Analytics you can see higher rates of conversions, providing fast results for your business. Also, using demographic, location, keywords and interest breakdowns allow you to target your audience precisely, allowing you to target the right people at the right time. 

PPC can help businesses drive traffic and increase conversions, but requires ongoing management and funding as ads will stop running if the budget runs out. PPC advertising is great for businesses looking to drive traffic to their website quickly. It’s especially effective for businesses in competitive industries such as eCommerce, travel, and finance.

Social Media Management and Social Ads:

Social media can help businesses build a strong online presence and engage with their audience. Social media management and content creation can help build a brand identity your target audience can resonate and engage with. Social media provides a platform for customer feedback and interaction and reduces customer acquisition costs. Through social media ads on platforms like TikTok or Facebook, your business can be promoted to reach your target audience.

Social media is great for businesses looking to build a strong online presence and engage with customers. But it will require management and continued content creation which can be time-consuming. Alternatively, an agency or in-house marketers can help produce and maintain this. It’s especially effective for businesses in industries such as retail, hospitality, and healthcare.

How to Build the Best Team

Building the best team is also crucial to enhance online presence. Business coaches can help SMEs with smaller budgets or in-house teams to manage their resources effectively. Coaches can provide team management solutions and help you outsource tasks from digital agencies.

Most importantly, a business coach can help you strategise a marketing plan that aligns with your business goals and objectives. They can help you create a digital marketing strategy that delivers measurable results and improves your online presence.

In conclusion, enhancing your online presence is not a one-time activity, but a continuous process. Businesses need to adopt effective ways to generate leads, increase conversion rates, and improve average sales. Business coaches can guide you in creating effective strategies that can help you stay ahead of the competition.

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