Our favourite plugins for WordPress, and why you should use them too.

In this guide, we will talk about our top five plugins that we use on the majority of our websites and why you should think about using them too.

Written by

Lee Hart

October 2019

The more the merrier? Not with plugins!

When adding plugins to your website, please keep in mind that the more plugins you will install will not make your site better. An overuse of plugins will likely make your site slower and potentially more vulnerable to hacks. Many third-party plugins are not updated regularly by their author and can become a security nightmare. When choosing a plugin, make sure that: the author is active in the support area (answering queries, helping solving problems,…); the reviews are majoritively positive; the plugin is compatible with the latest version of WordPress and is being regularly updated.

At Unbranded Digital, we use WordPress as a CMS to build our bespoke websites. We use plugins to add more functionalities and add extra support to our websites so we have tried and tested quite a lot of them. Many are not very good, extremely heavy, don’t work, or even dangerous. In this guide, we will present our five favourite plugins that are great and safe.

Download Our Guide

Download our free guide which recapitulates all our favourite plugins and their advantages.

If you need any help, feel free to get in touch for a free audit.

1. Yoast SEO

Yoast is a fantastic plugin for WordPress which allows you to easily edit & change meta descriptions, site titles, and much more on your WordPress website. They have a free version – which we would recommend to anyone – a premium version, and a local SEO version.


  • Easily edit & change titles en masse.
  • Makes on-page SEO easy.
  • Analyses your copy and gives you suggestions based on keyword use.
  • The basic plugin is free to use.


2. WP Rocket

WP Rocket is a plugin that speeds up your website by implementing clever and ingenious solutions such as combining scripts, lazy loading, and creating page cache for your website among a range of other awesome features. WP Rocket is a premium plugin but well worth the investment if you run multiple websites. Google now takes your speed into account when ranking websites, don’t ignore it!


  • Can significantly increase your site speed.
  • Can indirectly increase SERP Rankings.
  • Makes what sometimes can be techy and complicated, into a plugin that is extremely easy to use.


3. Gravity Forms

Gravity Forms is an incredible plugin with lots of support and a plethora of options that we use on every project. Gravity Forms is a plugin that allows you to have interactive forms on your website, that can take payments, bookings, and a whole range of things. We’ve used it for a skip booking form which has generated £10,000’s in revenue as well as using it for large E-Commerce projects where people can customise their curtains.

Below are a few 3rd party plugins for Gravity Forms that can extend its functionality further:

  • Gravity Wiz – an awesome set of plugins that add a wide range of features to your form, such as conditional logic, and helps you to connect two forms.
  • Gravity View – allows you to build things such as a membership directory, we’ve used it in the past to create check-in apps and membership directories for a charity we support.
  • Gravity Forms + WooCommerce – a great plugin that allows you to add GravityForms to your WooCommerce products to create really in-depth forms.


4. WooCommerce

WooCommerce turns any WordPress website into an E-Commerce store that allows you to sell products and services online. WooCommerce is also now managed by Automattic, the people who make the WordPress CMS.


  • Allows you to turn your website into an E-Commerce machine
  • Takes care of a lot of the E-Commerce functionality you will need, postage, delivery, orders, taxes, etc…
  • It’s 100% free, although some premium add ons exist for extra functionality.


5. Advanced Custom Fields

ACF or Advanced Custom Fields is an amazing plugin and integral to our workflow at Unbranded Digital. It allows us to make php templates editable for clients. It allows all the websites we create to be completely customisable for clients while being lightweight and super fast.


  • Edit page templates and make rich content editable.
  • Clients can edit templates without destroying their website.
  • Less bloat than many conventional drag & drop builders.
  • Has a free version and a pro version which are excellent value for money.

What we do

We provide a range of services to our clients, tailored to meet their specific needs.