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Bradford Boiler Company

Local boiler Installer

2019 | Digital Marketing, Lead Generation, Webdesign

About

Bradford Boiler Company provides high-quality boiler installations all across Bradford and West Yorkshire, performed by trained professionals with multiple years of experience in the industry, with all the accreditation needed to ensure complete faith in our service.

bradfordboilercompany.co.uk

The Brief

Bradford Boiler Company is a company that installs and maintains boilers for landlords and homeowners. The main target audience is 50+ and those who own property, either for themselves or rent to tenants. The target audience is also local to more affluent areas between Bradford and Harrogate.

Bradford Boiler Company requires a new website that is accessible, easy to use and most importantly sells their product and service. The website will be the foundation of all future digital marketing efforts and will be conversion focused.

Bradford Boiler Company has approached Unbranded Digital to design the new website as well as look at digital marketing for the business.

Our Response

The new website will have a series of landing pages targeting areas around Bradford and will have an interactive quoting form where potential customers can enter their details and situation and be offered a choice of boilers.

Ultimately, the new website will be a useful time-saving resource for the business. The site will be another avenue of leads for the business and should provide warm leads that are easier to close, bringing down the CPA (Cost Per Acquisition) of clients.

The Results

The new website reflects the business accurately and, thanks to the efficient Local SEO strategy, is providing regular and high-quality leads. The Google Ad campaign has a fantastic conversion rate of 6.3% which is twice as good as the industry average (3%).

over 40

enquiries in its first year

78% increase

in users year on year

6.3%

conversion rate

What we do

We provide a range of services to our clients, tailored to meet their specific needs.