How to Upload a GMB Post?

Google Business Profile, previously know as GMB is a valuable tool that allows businesses to manage their online presence across Google, including Search and Maps. One of the unique features of a GMB is the ability to create posts, providing an excellent opportunity to engage with your audience and improve your online visibility.

Written by

Will Robertson-Brown

November 2023

What is a GMB Post?

A GMB post is a feature offered by Google My Business that allows businesses to share updates, events, promotions, and other content directly on their Google listing. These posts appear in Google Search and Maps, enabling businesses to communicate with potential customers who find their business online. 

GMB posts are versatile and can include text, images, videos, and call-to-action buttons, making them an effective tool for real-time marketing, announcing special offers, events, or new products, and keeping customers informed about the latest business news and updates.

How Do I Post on Google My Business?

Uploading posts to your Google My Business account is a straightforward process. Below is a step-by-step guide to help you navigate through it:

Step 1 – Find your GMBs: Sign in with the Google account associated with your GMBs and then type in ‘Google Business Profile’ into the search box. This will bring up a list of GMBs you have permission to manage.

Step 2 – Select Your Business Location: If you have multiple business locations, ensure you select the correct one from the list.

Step 1 - Uploading a GMB Post

Step 3 – Navigate to the Posts Section: On the left-hand side menu, click on ‘Add Update’.

Step 3 - Uploading a GMB Post

Step 4 – Choose the Type of Post: Google My Business offers various types of posts, including updates, events, offers, and products. Select the one that best suits your content.

Step 4 - Uploading a GMB Post

Step 5 – Create Your Post: Add photos, text, and any relevant links or CTAs. Ensure your post is engaging and provides value to your audience.

Step 5 - Uploading a GMB Post

Step 6 – Preview Your Post: Before publishing, preview your post to ensure everything looks as it should.

Step 7 – Publish Your Post: Once you’re happy with how your post looks, click ‘Publish’.


Do Google My Business Posts Help SEO?

Yes, Google My Business posts can play a significant role in boosting the performance of your GMB listing, ultimately aiding your SEO efforts. Here’s how:

Increased Visibility: GMB posts appear in local search results and on your business profile, providing additional opportunities for your business to be seen by potential customers.

Relevance: Regularly updating your GMB profile with posts helps to show Google that your business is active and relevant, which can positively impact your local search rankings.

Engagement: Posts provide an opportunity to engage with your audience, encouraging interactions such as clicks, calls, and visits to your website or physical location.

How Often Should I Post on Google My Business?

The frequency of your GMB posts can depend on various factors including your industry, the nature of your business, and your overall marketing strategy. However, a good rule of thumb is to aim for at least one post per week. Consistency is key, as regular updates help to keep your business top-of-mind for your customers and show Google that your business is active.

Google My Business is a powerful tool for businesses looking to enhance their online presence. By understanding how to effectively upload GMB posts, recognizing the SEO benefits associated with these posts, and maintaining a consistent posting schedule, you can leverage GMB to its full potential.

Remember, the aim is to provide value to your audience while also signalling to Google that your business is a relevant and active participant in your industry. Happy posting!

What we do

We provide a range of services to our clients, tailored to meet their specific needs.