TikTok Ads
TikTok has evolved beyond viral dances and it’s now one of the most powerful performance marketing channels available to us. It offers a unique opportunity to reach audiences in an immersive, sound-on environment where discovery happens instantly.
To win on TikTok, you can’t just run standard ads though, you need to speak the language of the platform. If your brand isn’t showing up in TikTok, you’re missing one of the fastest-growing ways to reach highly engaged audiences. We help brands navigate this fast-moving ecosystem, building campaigns that don’t just get views, but drive measurable business growth.
What We Do
How We Implement TikTok Ads
TikTok moves fast. We’re constantly testing new hooks, visuals, and calls-to-action to combat creative fatigue and keep performance high. And, we track more than just likes, we focus on Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) metrics, refining audiences to ensure we are driving profitable conversions, not just vanity metrics.
Bespoke Creatives for TikTok Ads
The best TikTok ads don’t look like ads at all. We produce creative that mirrors the organic look and feel of the platform. Fast-paced. Real. Relatable. This ensures your message lands with the authority of a trusted creator, encouraging users to engage rather than swipe away.
Targeting Real Interests and Search Trends
Your audience is already looking for answers on TikTok. We leverage the platform’s powerful search and behavioural data to target users based on intent, not just demographics. By mapping your ads to what users are searching for and saving, we connect you with prospects who are already in a discovery mindset.
Ongoing TikTok Optimisation
Data drives our creative decisions. Because TikTok trends shift rapidly, we have to constantly improve the campaigns to stay relevant. We rotate messaging, test new video edits, and refine targeting based on live results. This ensures your ads resonate with what the audience is engaging with right now, not just what they were watching last week.
TikTok Experts
How We Balance Creativity with Strategy
TikTok is more than a social network. It’s a powerhouse for discovery. But to succeed here, your brand needs to speak the language of the platform. Boring ads get scrolled past, which is why we build engaging campaigns designed for the sound-on environment of the platform.
We create TikTok strategies that blend storytelling with rigorous targeting, ensuring your brand shows up with real impact. From crafting the perfect 3-second hook to leveraging current trends, we help you cut through the noise. Whether your goal is to drive immediate conversions, boost brand visibility, or tap into a younger demographic, we ensure your ads feel native to the platform while delivering measurable business results.
Right Tools for the Job
We are the digital agency that teaches, empowers and delivers digital solutions for ambitious businesses.
At Unbranded Digital, we partner with ambitious, ethical businesses to deliver expert digital solutions while teaching and empowering them every step of the way. We’re not just here to get results; we’re here to build confidence, capability, and long-term success in a constantly evolving digital world.
Testimonials
Our Clients
Hear directly from the ambitious businesses we’ve partnered with real experiences and real results.
“Partnering with Unbranded Digital has been a game -changer for us. Since launching our new website and SEO campaign, we’ve seen a 20% increase in sales.
The team is always proactive and supportive, no matter the size of the project, and we’ve built a strong working relationship. We’ve collaborated across several areas including SEO, Google Ads, and Facebook Ads.”
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“Unbranded Digital are absolutely fantastic to work with! They consistently go above and beyond our expectations and bring an incredibly forward-thinking approach to SEO.
The team not only delivers great results, but also challenge and inspire us to think ahead strategically. We’ve already seen significant improvements since partnering with them, and we’re excited to continue this journey together.”
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“Simply the best! Unbranded Digital explained how websites work and how they could improve our rankings, they didn’t try to baffle us.
Our new site is fantastic and secured sales in its first week of launch, we are getting a great response to the site from new customers and old. The whole team has been brilliant, thanks for dragging us into the future!”
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“It’s been a breath of fresh air working with Unbranded Digital. They took time to understand our requirements, and then they communicated with us throughout the whole process of building our new website.
They are always quick to answer any queries we have, and the staff are all very friendly and a pleasure to work alongside. I feel in very safe hands for the next stages of our online journey, which relieves any unnecessary stress or worry.”
Our Work
TikTok Ads Project Highlight
We are proud of the work we do for our clients – discover one of our latest favourite projects and results below.
Starbake Patisseries
Rebranding Starbake Patisseries to Elevate Its Identity and Strengthen Its Market Presence
Starbake Patisseries is a Bradford-based bakery specialising in cakes, patisseries, and desserts, freshly made in-house. Their offerings cater to customers looking for high-quality, artisanal treats with a wide range of flavours.
55%
increase in online orders
85%
growth in follower count
300k
views on most viral video
+2
new shop locations
Frequently Asked Questions about TikTok Ads
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How long does it take to see results from TikTok ads?
You’ll usually see early indicators like views and engagement within days. But stable performance such as lead generation or sales typically becomes clearer after 3-5 weeks as TikTok’s algorithm learns who’s responding best.
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Do I need highly polished videos for TikTok ads?
Not at all. TikTok thrives on authenticity, so simple, natural, creator-style videos often perform better than polished studio content. What matters most is a strong hook and a clear message.
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What types of TikTok ads perform best?
Short, authentic videos with a strong opening, relatable storytelling, and clear calls to action tend to win. Ads that feel like organic TikToks like UGC-style content, quick demos, voiceovers, and trend-aware ideas usually drive the strongest results.
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What do you need from me to get started?
All we need is access to your TikTok Ads Manager, your goals, and any existing brand assets or content you’d like us to use. From there, we handle the creative, targeting, setup, testing, and optimisation so everything runs smoothly from day one.
Sharing Our Expertise
Knowledge Hub
Our knowledge hub is where we share what we’ve learned to help you stay informed, grow your skills, and make smarter digital decisions with confidence.
