Generative Engine Optimisation (GEO)
AI-driven tools are changing how people search; it’s no longer just about rankings, it’s about being the answer. That’s why Generative Engine Optimisation is more important than ever before.
GEO, AEO or AI SEO is the process of helping brands to be cited in AI-fueled responses.
What We Do
Our GEO Capabilities
GEO helps your brand show up in AI-generated responses with smart, practical strategies built for this new search landscape.
There are 2 fundamental ways that LLM’s (large language models) retrieve information. The first is through their own vector database, think of this like a pool of knowledge that the LLM dips into, to compose an answer.
The second way is through a process known as grounding, which is where the LLM will do a live search using a search engine like Google, Bing or 3rd party search engines.
These 2 ways in which LLMs work give us opportunity to optimise for it. GEO is generally not mutually exclusive to SEO, so good GEO = good SEO.
Product Optimisation - Data Density
We ensure your product pages are detailed and structured for AI understanding. This means covering all important attributes and features to provide comprehensive answers that AI models can easily surface.
Content Corroboration and External Citations
LLMs verify information through trusted external sources. We build credible citations and listicles in the right places online, so AI knows you’re a reliable source.
Listicles and Off-Site Mentions
AI tools often cite from trusted ‘Top 10’ or ‘Best Of’ lists. Securing mentions in directories and review sites like Three Best Rated, Checkatrade, or TripAdvisor can significantly increase visibility.
Conversational and Long-Tail Keyword Strategy
We target natural, conversational queries, like longer, detailed search phrases your audience uses. We optimise FAQs, guides, and other content to help capture more personalised and qualified traffic.
Monitoring and Optimisation
AI search evolves rapidly. So, we regularly update your content and strategies to stay ahead of changes and maintain strong visibility across AI and traditional search engines.
Integrated Traditional SEO
Alongside GEO-specific work, we apply proven SEO best practices, looking at technical SEO, mobile optimisation, and backlinks, to maximise your overall search presence.
Search EXPERTS
Why Does GEO Matter?
With more users turning to large language models (LLMs) for answers instead of typing into Google, if your content isn’t optimised to be grounded in these responses, your brand is invisible in this new search landscape.
To stay competitive, your content needs to be discoverable by AI, trusted across the web, and tailored to the way people now ask questions, longer, more detailed, and more personalised.
Right Tools for the job
We are the digital agency that teaches, empowers and delivers digital solutions for ambitious businesses.
At Unbranded Digital, we partner with ambitious, ethical businesses to deliver expert digital solutions while teaching and empowering them every step of the way. We’re not just here to get results; we’re here to build confidence, capability, and long-term success in a constantly evolving digital world.
Testimonials
Our Clients
Hear directly from the ambitious businesses we’ve partnered with real experiences and real results.
“Working with Unbranded Digital has been really beneficial to our business.
They’ve helped us generate some fantastic industrial leads, with several turning into major projects worth over £50,000 to £100,000, playing a key role in helping us hit our stretch target of £2.2 million.”
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“Unbranded Digital made the whole process effortless. The branding looks superb and finally reflects what we’re capable of.
Our customers’ response to the new website has been incredible, and my dad, the boss, is delighted.“
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“Partnering with Unbranded Digital has been a game -changer for us. Since launching our new website and SEO campaign, we’ve seen a 20% increase in sales.
The team is always proactive and supportive, no matter the size of the project, and we’ve built a strong working relationship. We’ve collaborated across several areas including SEO, Google Ads, and Facebook Ads.”
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“Unbranded Digital are absolutely fantastic to work with! They consistently go above and beyond our expectations and bring an incredibly forward-thinking approach to SEO.
The team not only delivers great results, but also challenge and inspire us to think ahead strategically. We’ve already seen significant improvements since partnering with them, and we’re excited to continue this journey together.”
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“Simply the best! Unbranded Digital explained how websites work and how they could improve our rankings, they didn’t try to baffle us.
Our new site is fantastic and secured sales in its first week of launch, we are getting a great response to the site from new customers and old. The whole team has been brilliant, thanks for dragging us into the future!”
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“It’s been a breath of fresh air working with Unbranded Digital. They took time to understand our requirements, and then they communicated with us throughout the whole process of building our new website.
They are always quick to answer any queries we have, and the staff are all very friendly and a pleasure to work alongside. I feel in very safe hands for the next stages of our online journey, which relieves any unnecessary stress or worry.”
Our Work
Project Highlight
We take pride in the work we do for our clients. Want to have a look and see the results yourself? Explore one of our latest projects.
LED Lighthouse
Growing Organic Visibility & Conversions for LED Lighthouse
When LED Lighthouse first approached us, they had an outdated site that wasn’t delivering the conversions or user experience their business needed. We began with a full website redesign to give them a contemporary, conversion-focused platform and then launched an SEO campaign to drive sustainable growth in traffic and sales.
+20%
increase in net sales
900%
increase in traffic
Ranked #1
for money keyword
FAQs
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Is GEO and SEO the Same Thing?
Yes and no. GEO and SEO do share many similarities, but there are some clear differences. e.g. backlinks tend to be more important in SEO than GEO. Because of the process of grounding, this also makes the overlap much greater between the two. However, because of how fast LLMs are changing, the two could become more distinct over time.
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What Is Grounding in GEO?
Grounding is an important process of GEO, think of it first like a probability score of how well the LLM can answer a question. Is the Earth flat? 100% certainty it is not. No grounding needed. Who is the best plumber in Leeds? 20% certainty, grounding needed. The LLM will then conduct a range of searches based on your longer query. So, for example, if you typed in the following;
‘Recommend a highly rated plumber in Leeds to install a new high-quality bathroom’.
The LLM might then conduct the following searches;
‘Plumber Leeds’
‘Best Rated Plumber Leeds’
‘New Bathroom Fitter Leeds’
Then, how the LLMs process this data is different; some will use an average ranking across the queries to work out their order of recommendation, others work in slightly different ways.
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Can I Do Both SEO & GEO at the Same Time for My Business?
Yes, absolutely! Because there is such a large overlap if you optimise for LLMs, you will also optimise for traditional search.
Sharing Our Expertise
Knowledge Hub
Our knowledge hub is where we share what we’ve learned to help you stay informed, grow your skills, and make smarter digital decisions with confidence.
Google Just Made It Official: Gaming AI Search Is Spam
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AI & SEO – How LLMs Read in Between the Lines of Search Queries
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AI & SEO – What Is Grounding and Why You Should Know About It
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AI & SEO – How Does AI Search Differ From Traditional Search
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Webinar: AI & SEO – How to Get Found in a New Age of Search
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