£0 to £10k in Two Months: Launching Carpet Tiles UK on Shopify
Carpet Tiles UK started with nothing: no brand, no website and no customers. This case study shows how we created the brand, built a Shopify store around the way people search for carpet tiles and launched SEO and paid ads together, taking the business from its first day of trading to £10,000 in revenue by the end of month two.
Project Summary
Carpet Tiles UK is an online carpet tile store run from Brighouse, West Yorkshire. It brings together ranges from manufacturers such as Burmatex, Interface, Gradus and Paragon, with free samples and a nationwide fitting service.
About Client
Client: Carpet Tiles UK
Industry: Online Carpet Tile Retailer
Website: carpettiles.co.uk
The Team
Lee
Project Results
Within two months of opening, Carpet Tiles UK had taken £10,000 in sales, and trading stayed strong into month three. Organic search is building too, with impressions and clicks climbing every month on both Google and Bing. Best of all, the client has told us they’re exceptionally happy with the orders and enquiries now arriving.
The Numbers
£10,000
revenue in the first two months
~80
Google visits each month from free results
~80
Bing visits each month from free results
13,761
product specifications filled in and checked
The Problem
Opening an online shop from scratch is one of the toughest starts in ecommerce. Carpet Tiles UK had no brand recognition, no search history for Google to go on and no past sales to learn from.
Selling many manufacturers’ ranges brought a second challenge. Carpet tile makers tend to publish patchy, inconsistent product information, which makes it hard for shoppers to compare tiles side by side or narrow down by what matters to them.
On top of that, carpet tile shoppers are precise. They look for a particular colour, fibre, brand, setting or budget, so the store needed to answer those searches from the moment it went live.
The Solution
We delivered the brand, the store and the marketing as one joined-up project:
1. Research Before Design
- In-depth keyword research into how people look for carpet tiles, covering colour, fibre, brand, setting and budget
- Those findings set the site structure, collections and filters before a single page was designed
Why we did this: Building around real searches gives every collection page a ready-made audience from launch day.
2. A Shopify Store Built for Search
- A complete Shopify store setup, from brand identity to launch
- Every product labelled by colour, fibre, brand and more, so a new collection like grey carpet tiles takes minutes to set up
- Optimised page titles on every product, and a layout that has been tested and refined several times
Why we did this: Collections that build themselves from product attributes stay accurate as the range grows, with no manual upkeep.
3. Product Data Fixed at Scale
- AI and automation used to gather, clean and organise specifications from manufacturer websites
- 14 specification fields completed across 1,079 products in 77 ranges, checked against manufacturer datasheets
Why we did this: Complete, consistent data lets shoppers compare tiles with confidence and keeps every filter accurate, at a speed no manual process could match.
4. Features That Help Shoppers Buy
- A carpet tile calculator that turns room measurements into the exact number of boxes needed, with a 10% cutting allowance built in
- Colour options linked with swatches, while each colour stays its own product so filters keep working
- Free sample ordering, up to five per customer
- Shopify Flow automations that send a discount code to shoppers who leave items in their basket
Why we did this: Each feature removes a reason to hesitate, from working out quantities to seeing a tile in person before ordering.
5. Content and Advertising to Keep Growing
- Helpful guides, such as a carpet tile laying patterns guide
- A Google Business Profile in place
- Paid advertising running alongside SEO, so sales could start straight away
Why we did this: Ads bring in revenue from day one, while useful content builds the organic visibility that keeps growing over time.
The Outcome
In a matter of months, Carpet Tiles UK went from an idea to a trading online business with growing search visibility:
| KPI | At launch | Now | Change |
|---|---|---|---|
| Sales (first two months) | £0 | £10,000 | From zero |
| Organic clicks from Google | None | ~80 a month | Rising |
| Organic clicks from Bing | None | ~80 a month | Rising |
| Products with full specifications | Patchy | 1,079 | All ranges |
Sales figures cover the first two months after launch. Click figures are approximate monthly averages.
- £10,000 of revenue by the end of month two, with strong trading continuing into month three
- Around 160 organic clicks a month, split evenly between Google and Bing and still rising
- 1,079 products with complete specifications, across 77 ranges
- A store that scales easily, with new collections created in minutes from product attributes
- An exceptionally happy client, with a steady stream of enquiries and orders
Key Takeaways
Launching the brand, the store and the marketing together gave Carpet Tiles UK a joined-up start. Because the research came first, the website was built around how shoppers really search. Because the product data was fixed at scale, every filter and collection works as it should. Paid ads brought in early sales while SEO built momentum, and both are still growing.
Planning a new online shop? Find out more about our ecommerce web design, Shopify website design and Shopify SEO services, or see how we work as a flooring marketing agency.
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