Rebranding Starbake Patisseries to Elevate Its Identity and Strengthen Its Market Presence

The Problem

While Starbake Patisseries had a strong product offering, its existing brand identity did not fully capture the quality, elegance, and craftsmanship behind its baked goods. The visual branding and packaging needed a refresh to reflect the premium nature of the brand and resonate more effectively with its target audience. Additionally, their digital presence and social media assets required a more cohesive look to enhance brand recognition and engagement.

The Solution

We executed a full rebrand for Starbake Patisseries, maintaining the essence of its original identity while modernising it to align with contemporary aesthetics and customer expectations.

Key Changes Implemented:

• Logo Redesign: The old logo was redesigned to reflect a more sophisticated and polished look, better suited for a premium patisserie.
• Typography & Colour Palette: A new set of fonts and colours were introduced, balancing elegance with warmth. The harmonious colour palette of browns, golds, and creams, created a visually appealing and recognisable brand.
• Packaging & Print Materials: The branding extended to menus, business cards, and packaging, ensuring a consistent and luxurious feel across all customer touch points.
• Social Media & Video Marketing: A brand new social media strategy was developed, featuring high-quality imagery and a content plan that effectively showcases the artistry behind Starbake’s creations. Engaging video content became central to the brand’s social campaigns, highlighting the baking process, new product launches, and customer experiences to drive engagement.
• Physical Expansion: The rebranding supported the successful launch of a new Starbake Patisseries branch in Harrogate, further solidifying the brand’s growing presence in the market.

I highly recommend Unbranded Digital if you’re looking to brand and market your business effectively. What stands out is that the entire team comes from a marketing background. They are knowledgeable professionals who clearly know their craft. All staff members are flexible and passionate about their work, ensuring timely and precise delivery.

Wasim - Director & Founder of Starbake Patisseries

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The Outcome

The rebrand of Starbake Patisseries successfully elevated the brand’s identity, leading to:

• Increased customer engagement and brand recognition.
• A stronger, more cohesive brand presence across digital and physical spaces.
• The successful opening of a new branch, demonstrating the effectiveness of the rebranding efforts.

Through this transformation, Starbake Patisseries now effectively communicates its dedication to quality, craftsmanship, and premium patisserie experiences, positioning itself as a leading brand in the industry and the local area.