Project Summary

We partnered with Reward Manufacturing to completely reimagine their digital experience; from SEO research and UX/UI redesign to brand representation and lead-generation features, resulting in a high-performing platform that delivers real business results.

About Client

Client: Reward Manufacturing
Industry: Manufacturing
Website: rewardmanufacturing.com

The Team

Lee Hart

Lee

Elise Servan

Elise

Will Robertson-Brown

Will

Project Results

We transformed Reward Manufacturing’s outdated website into a contemporary, user-friendly platform with clear navigation, luxury branding, and a seamless quote request system backed by strong SEO foundations. Since launch, the site has generated over 100 online quote requests, maintained rankings, and driven immediate new business.

The Numbers

100+

online quote requests

+34%

increase in clicks

+285%

growth in impressions

The Problem

Reward Manufacturing’s old website faced several critical challenges. Its outdated design failed to reflect the brand’s premium positioning, while the lack of SEO optimisation left content hidden inside images and virtually invisible to search engines. Accessibility issues made the site difficult to use, and without clear calls to action or a simple way to request product quotes, potential customers struggled to engage.

On top of this, poorly organised product categories and confusing navigation created further barriers. The site wasn’t just underperforming, it was actively preventing customers from finding and contacting the business.

 

The Solution

We delivered a full digital transformation:

  • SEO Research & Strategy Conducted in-depth keyword research to ensure the site answered real customer queries. Planned redirects to preserve existing rankings and implemented on-page optimisation for long-term growth.
  • UX & UI Redesign Reorganised product categories and navigation for clarity and simplicity. Redesigned the user journey with clear CTAs and easy access to product information.
  • Brand Representation Introduced a fresh, luxury aesthetic with new fonts, colour palettes, and layouts that reflected the quality of Reward Manufacturing’s products.
  • Lead Generation Features Built a seamless “Request a Quote” feature, enabling customers to enquire about specific products directly through the site.
  • Accessibility & Performance Ensured compliance with accessibility best practices while improving site performance and usability across all devices.
Reward Manufacturing

Simply the best! Unbranded Digital explained how websites work and how they could improve our rankings; they didn’t try to baffle us.

Our new site is fantastic and secured sales in its first week of launch. We are getting a great response to the site from new customers and old. The whole team has been brilliant, thanks for dragging us into the future!

Jonathan Hooper - Director of Reward Manufacturing

The Outcome

The impact was immediate and measurable:

  • Orders from day one – New business came through as soon as the site went live.
  • SEO success – No loss of existing rankings on launch; instead, a steady uplift in organic visibility.
  • Lead generation – Over 100 orders via the quote request feature since launch in November 2024, with even more enquiries by email and phone.
  • Brand alignment – A digital presence that finally matches the quality, reputation, and ambition of Reward Manufacturing.

 

Key Takeaways

Reward Manufacturing’s transformation highlights the power of combining SEO strategy, UX design, and brand-focused aesthetics. By addressing both functionality and perception, the new website not only attracts customers but converts them into paying clients.