SEO for Shopify
Shopify is a powerful CMS built specifically for e-commerce businesses, making it a top choice for online stores of all sizes. But to truly unlock its potential, your Shopify site needs expert SEO tailored to e-commerce and Shopify’s unique platform features.
What We Do
How We Optimise Shopify Stores
We know how to help you get the most out of your Shopify store with SEO that drives traffic and sales, and here are some of the ways we can help:
Fixing URL Structures
Shopify’s default URL setup can be confusing and cluttered, hurting SEO. We tidy up your URLs for cleaner, keyword-rich, and crawl-friendly structures.
Optimising Collection Pages
Collections (category pages) are vital for SEO. We create and optimise collections that match search intent, helping customers find what they want faster.
Product Feed Optimisation
For better visibility in organic shopping results, we ensure your product feeds are perfectly optimised with accurate data and structured markup.
Upgrading to Shopify 2.0
Many stores still run on Shopify 1.0, which limits your ability to implement advanced features. Moving to Shopify 2.0 opens new SEO opportunities and improves site performance.
SEO Titles and Descriptions
Crafting compelling, keyword-optimised titles and meta descriptions to improve click-through rates and rankings.
Structured Data Implementation
We add rich schema markup to your products and collections, so search engines and AI tools better understand your offerings, increasing your chances of appearing in rich results.
Shopify SEO Experts
Why is SEO for Shopify Important?
Unlike general CMS platforms, Shopify is designed just for e-commerce. This means your SEO strategy must focus heavily on product visibility, category pages, and site structure. Essentially, everything that drives sales and organic traffic to your online store.
We combine technical fixes and content optimisation tailored to online shoppers to maximise your products and collections, and turn visitors into loyal customers.
Right Tools for the Job
We are the digital agency that teaches, empowers and delivers digital solutions for ambitious businesses.
At Unbranded Digital, we partner with ambitious, ethical businesses to deliver expert digital solutions while teaching and empowering them every step of the way. We’re not just here to get results; we’re here to build confidence, capability, and long-term success in a constantly evolving digital world.
Testimonials
Our Clients
Hear directly from the ambitious businesses we’ve partnered with real experiences and real results.
“Partnering with Unbranded Digital has been a game -changer for us. Since launching our new website and SEO campaign, we’ve seen a 20% increase in sales.
The team is always proactive and supportive, no matter the size of the project, and we’ve built a strong working relationship. We’ve collaborated across several areas including SEO, Google Ads, and Facebook Ads.”
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“Unbranded Digital are absolutely fantastic to work with! They consistently go above and beyond our expectations and bring an incredibly forward-thinking approach to SEO.
The team not only delivers great results, but also challenge and inspire us to think ahead strategically. We’ve already seen significant improvements since partnering with them, and we’re excited to continue this journey together.”
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“Simply the best! Unbranded Digital explained how websites work and how they could improve our rankings, they didn’t try to baffle us.
Our new site is fantastic and secured sales in its first week of launch, we are getting a great response to the site from new customers and old. The whole team has been brilliant, thanks for dragging us into the future!”
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“It’s been a breath of fresh air working with Unbranded Digital. They took time to understand our requirements, and then they communicated with us throughout the whole process of building our new website.
They are always quick to answer any queries we have, and the staff are all very friendly and a pleasure to work alongside. I feel in very safe hands for the next stages of our online journey, which relieves any unnecessary stress or worry.”
Our Work
SEO Project Highlight
We are proud of the work we do for our clients – discover one of our latest favourite projects and results below.
Starbake Patisseries
Rebranding Starbake Patisseries to Elevate Its Identity and Strengthen Its Market Presence
Starbake Patisseries is a Bradford-based bakery specialising in cakes, patisseries, and desserts, freshly made in-house. Their offerings cater to customers looking for high-quality, artisanal treats with a wide range of flavours.
55%
increase in online orders
85%
growth in follower count
300k
views on most viral video
+2
new shop locations
FAQs
Below are some frequently asked questions to help you understand how to optimise your Shopify site for better SEO performance.
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Why Isn’t My Shopify Store Appearing in Search Results?
If your store is new, password-protected, or still on a trial plan, it may not yet be indexed. Also, missing redirects after migration or a lack of SEO content can hold you back.
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Do I Need to Worry About Duplicate Content or URL Parameters on Shopify?
Yes, Shopify’s URL parameters, filters, and collection system can create duplicates. We use canonical tags, clean URL structures, and theme customisation to resolve this.
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Can I Edit My Robots.txt or SEO Metadata on Shopify?
Yes, Shopify allows adjustments to metadata (titles, descriptions) and recently added the ability to customise robots.txt to control which pages search engines crawl.
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How Can I Improve My Shopify Site’s Speed for Better SEO?
We optimise images, remove unused apps, reduce redirects, and choose fast, responsive themes, all to improve load times and support better rankings.
Sharing Our Expertise
Knowledge Hub
Our knowledge hub is where we share what we’ve learned to help you stay informed, grow your skills, and make smarter digital decisions with confidence.
AI & SEO – How LLMs Read in Between the Lines of Search Queries
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AI & SEO – What Is Grounding and Why You Should Know About It
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AI & SEO – How Does AI Search Differ From Traditional Search
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Webinar: AI & SEO – How to Get Found in a New Age of Search
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