Video For AI Search
AI-powered search reads more than text. Video is now part of how the answer gets assembled.
Video for AI Search is a service line we’ve built in partnership with Lester Film Co. We produce video content that AI search tools can actually crawl and cite.
What We Do
Our Video for AI Search Capabilities
AI search works in two ways. It draws on data baked into the model as embeddings, and it pulls fresh content live through a process called RAG (Retrieval-Augmented Generation). Both routes can read video, provided the video is positioned for it. The metadata is where the work happens.
AI Search Baseline Audit
Before any production starts, we audit where your brand currently sits across AI Overviews, ChatGPT, Perplexity and Copilot for the queries that matter to your business. The baseline tells us what’s missing and what your competitors are being cited for instead of you.
Content Strategy for AI Citations
We map the questions your customers are actually asking, then pick the angles your competitors aren’t covering. The output is a focused list of video topics with a clear citation route attached to each one.
Production with Lester Film Co.
Lester Film film and edit the answers. Every cut ships with captions and a transcript so the metadata is ready to be read by AI crawlers before the video goes live.
Metadata and On-Page Optimisation
AI search reads the metadata attached to your video, not the pixels. We write the title and description for the search intent. Chapter markers and the surrounding page schema are built to back them up.
Cross-Platform Distribution
YouTube is where AI Overviews cite from most often, so every video gets mirrored there as well as embedded on your site. We also post short cuts to the social platforms AI tools pull from.
Citation Tracking and 90-Day Review
Once the videos are live, we re-query AI Overviews, ChatGPT, Perplexity and Copilot with your target prompts and log whether you’re being cited. Combined with GSC traffic and YouTube analytics, you get a clear answer on whether the work has moved the needle.
Search EXPERTS
Why Video for AI Search Matters
AI Overviews now appear on a meaningful share of high-intent queries, and the answers are being assembled from a much smaller pool of cited sources than the old ten blue links. If your video content isn’t structured for citation, you’re not in the pool.
When the AI can’t find what you offer, it fills the gap with what your competitors offer. Video is one of the strongest signals you can give to keep that gap closed.
AI Video for Search
Choose your tier
Captions and transcripts are included with every tier. Three tiers, three depths of coverage. Pick the one that fits the conversation you want to have.
Tier One - £1,825 + VAT
0.5 days of filming (questions & b-roll). 1.5 days of editing.
Output
5 questions, edited and exported for the relevant platforms (so the total number of videos delivered runs higher than 5).
Tier Two - £4,100 + VAT
1 day of filming (questions & b-roll). 2 days of editing.
Output
10 questions, edited and exported for the relevant platforms.
Tier Three - £8,300 + VAT
The best of one and two. 2 days of filming. 4 days of editing.
Output
10 questions edited and exported for the relevant platforms, plus 1 brand authority video.
Testimonials
Our Clients
Hear directly from the ambitious businesses we’ve partnered with real experiences and real results.
“Working with Unbranded Digital has been really beneficial to our business.
They’ve helped us generate some fantastic industrial leads, with several turning into major projects worth over £50,000 to £100,000, playing a key role in helping us hit our stretch target of £2.2 million.”
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“Unbranded Digital made the whole process effortless. The branding looks superb and finally reflects what we’re capable of.
Our customers’ response to the new website has been incredible, and my dad, the boss, is delighted.“
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“Partnering with Unbranded Digital has been a game -changer for us. Since launching our new website and SEO campaign, we’ve seen a 20% increase in sales.
The team is always proactive and supportive, no matter the size of the project, and we’ve built a strong working relationship. We’ve collaborated across several areas including SEO, Google Ads, and Facebook Ads.”
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“Unbranded Digital are absolutely fantastic to work with! They consistently go above and beyond our expectations and bring an incredibly forward-thinking approach to SEO.
The team not only delivers great results, but also challenge and inspire us to think ahead strategically. We’ve already seen significant improvements since partnering with them, and we’re excited to continue this journey together.”
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“Simply the best! Unbranded Digital explained how websites work and how they could improve our rankings, they didn’t try to baffle us.
Our new site is fantastic and secured sales in its first week of launch, we are getting a great response to the site from new customers and old. The whole team has been brilliant, thanks for dragging us into the future!”
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“It’s been a breath of fresh air working with Unbranded Digital. They took time to understand our requirements, and then they communicated with us throughout the whole process of building our new website.
They are always quick to answer any queries we have, and the staff are all very friendly and a pleasure to work alongside. I feel in very safe hands for the next stages of our online journey, which relieves any unnecessary stress or worry.”
Right Tools for the job
We are the digital agency that teaches, empowers and delivers digital solutions for ambitious businesses.
At Unbranded Digital, we partner with ambitious, ethical businesses to deliver expert digital solutions while teaching and empowering them every step of the way. We’re not just here to get results; we’re here to build confidence, capability, and long-term success in a constantly evolving digital world.
FAQs
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Is this in addition to or instead of my existing SEO?
In addition. Video for AI Search is the next layer on top of what you already do, built for how AI tools assemble answers from video as well as text. If your current SEO is working, keep it running.
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Can you guarantee AI citation?
No. Nobody can. What we can do is measure it. We re-query AI Overviews, ChatGPT, Perplexity and Copilot quarterly with your target prompts and report on the citation pattern, alongside GSC and YouTube data. Any agency promising guaranteed AI citation is selling something we’d be wary of.
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Which AI search tools do you optimise for?
Google AI Overviews, ChatGPT search, Perplexity and Microsoft Copilot. The signals overlap heavily, so the work isn’t four separate jobs. Where the tools diverge, Copilot leans on Bing’s content licensing and Perplexity runs its own crawler, we adjust the distribution accordingly.
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Does video actually help with AI search?
Yes, more than most marketing teams realise. AI Overviews and Perplexity both cite YouTube heavily, partly because Google owns YouTube and partly because video metadata is structured in a way the crawlers can read cleanly. A video with an accurate transcript and a search-intent-led title is one of the most citation-friendly assets you can publish. The pixels themselves don’t matter to the model, but everything attached to the video does.
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How do you measure AI search visibility?
By re-querying the AI tools directly. There’s no GSC equivalent for AI Overview citations yet, so we run your target prompts through Google AI Overviews, ChatGPT, Perplexity and Copilot on a fixed cadence and log when your brand shows up and which competitors are being cited instead. We pair that with GSC and YouTube analytics so you can see traffic shifts on the queries the videos support.
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How do I rank in AI Overviews?
Rank isn’t quite the right word for AI Overviews. They aren’t a ranked list, they’re a generated answer with a small set of cited sources at the bottom. The goal is to be in that cited set. To get there, your content needs to answer specific questions in language an AI can lift, and it needs to sit on platforms the model is already pulling from. Video accelerates that, because it carries well-structured metadata across YouTube and your own site at the same time.
Sharing Our Expertise
Knowledge Hub
Our knowledge hub is where we share what we’ve learned to help you stay informed, grow your skills, and make smarter digital decisions with confidence.
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