Project Summary

Brighouse Flooring is a commercial flooring contractor that has been supplying and fitting floors across Yorkshire for more than 40 years. Its work spans education, care, office and hospitality projects.

About Client

Client: Brighouse Flooring
Industry: Commercial Flooring Contractor
Website: brighouseflooringcompany.co.uk

The Team

Ben Walker

Ben

Project Results

Since we took over in January 2026, Brighouse Flooring has had something it never had before: a clear view of what its advertising delivers. From June to September 2026, the account produced 129 verified enquiries at £30.57 each, 23% less than before. With more of the monthly budget now going into the ads themselves, the same investment works harder.

The Numbers

£30.57

per verified enquiry, from £39.56

129

checked enquiries, June to September

94%

of brand name searches covered

£1,000

a month reaching Google, from £750

The Problem

Leads were arriving, but nobody could say what each one cost

Brighouse Flooring's Google Ads were managed through Yell. The system was difficult to follow unless you work in marketing, and the team rarely dealt with the same account manager for long.

With commercial contracts on the line, not knowing how much each enquiry cost turned every budget decision into a judgement call.
Yellheld the data, and visitors landed on a Yell page
£?known cost per enquiry

How we solved it

The Solution

We rebuilt Brighouse Flooring’s advertising around ownership, accurate tracking and clear reporting:

1

An Account Brighouse Owns

  • A fresh Google Ads account, registered to Brighouse Flooring, launched in January 2026
  • All the account’s data and history stays with the business, whoever manages it
Why we did this: Owning the account means every insight, such as which messages bring in enquiries, can feed into the website and other marketing. If Brighouse ever changes agency, nothing is lost.
2

Verified Enquiries, Not Estimates

  • Call tracking software logging every phone call and form submission from the ads
  • Calls can be played back, so the team can hear exactly what each enquiry was about
Why we did this: Brighouse can check every lead for themselves, so the cost per lead is built on real enquiries rather than clicks.
3

Campaigns Focused on Their Patch

  • Targeting concentrated on West Yorkshire, where the team works every day
  • A separate brand campaign, appearing on 94% of searches for the Brighouse Flooring name
Why we did this: Keeping brand searches apart shows how many enquiries come from people who hadn’t heard of Brighouse before, which is the true measure of new business.
4

Clear Reporting and One Point of Contact

  • A dedicated contact with regular catch-up calls
  • Monthly reports built around two numbers: spend and cost per lead
  • Clear explanations for every change, plus ideas for what to try next
Why we did this: Clear reporting lets Brighouse make budget decisions with confidence, without needing to be an advertising expert.
Brighouse Flooring logo over an open-plan office with wooden flooring and glass partitions

Partnering with Unbranded Digital to drive our web traffic and manage our advertising was one of the best moves we’ve made.

They took the time to understand our target market, tightened up our ad spend, and delivered a noticeable increase in quality enquiries. Professional, data-driven, and a pleasure to work with.

Adam Lord, Director, Brighouse Flooring

The Outcome

Brighouse Flooring now pays less for each enquiry, puts more of its budget into the ads and can see exactly what it gets back:

KPIUnder YellNowChange
Cost per lead£39.56£30.5723% lower
Monthly budget reaching Google£750£1,000+33%
Who owns the accountYellBrighouseFull control
Enquiry trackingHard to seeEvery call & formVerified

Current enquiry and cost per lead figures cover June to September 2026. Earlier figures relate to the account when it was run by Yell.

  • Cost per lead down 23%, from £39.56 under Yell to £30.57 per verified enquiry
  • 129 verified enquiries, from June to September 2026
  • 33% more budget working in Google, with £1,000 a month now reaching the ads for a comparable management fee
  • Full ownership of the account and its data, for the first time
  • Monthly reporting that’s easy to follow, showing exactly what the advertising delivers

Key Takeaways

You can’t improve what you can’t see. Once Brighouse Flooring owned their account and every enquiry was tracked, the cost of each lead became clear, and then it came down. For small businesses on Yell advertising or a similar bundled package, moving to an account in their own name can mean more of the budget reaching the ads and far better insight into what those ads bring in.

Run a flooring business and want clearer results from your advertising? Find out more about our Google Ads management for small businesses, or see how we work as a flooring marketing agency.